Software · Storefront
Your storefront, in code. Your team in control.
Blocks to configure the experience, the Site Editor in Studio for visual editing, and templates to start your implementation. People and agents work in the same repository.
The Site Editor is an app inside Studio.
Workspace
Your commerce. Your implementation.
One offering, three pieces
From the framework to site operations.
Storefront brings together the software for building and operating digital experiences. Each piece has its own role and documentation.
The Site Editor in context
Interactive examples of editing, variants, and review. Real publishing follows the workflow configured in your project.
Content people can edit
Compose pages and configure the sections your team built in code.
Select a section and work with the fields defined by its schema.
Your design system and behavior stay in the website implementation.
Version served to all traffic that doesn't match a segment.
Selected section
Hero
Title
editable by anyone on the team
Image
upload or DAM search
Background
your design-system tokens — only those
🔒 Design system locked: corporate components and tokens. Local teams change content, not the standard.
An experience for each context
Configure variants and tests with your operation's rules and metrics.
Use audiences and conditions to select content for each experience.
Review the test evidence before deciding which variant to promote.
An example with 50% of traffic in the variant. Review results before promoting it.
Test dashboard · illustrative data
Illustrative data · conversion event: add-to-cart
Selected section
Hero
Title
editable by anyone on the team
Image
upload or DAM search
Background
your design-system tokens — only those
🔒 Design system locked: corporate components and tokens. Local teams change content, not the standard.
Review. Merge. Deliver.
Working branch → pull request → merge → configured delivery.
Content and code share a change history you can review.
People and agents use the same workflow; validation and tests help check the result.
Version served to all traffic that doesn't match a segment.
Selected section
Hero
Title
editable by anyone on the team
Image
upload or DAM search
Background
your design-system tokens — only those
🔒 Design system locked: corporate components and tokens. Local teams change content, not the standard.
🔗 Pull request opened — check the diff and preview
Apps for digital experiences
Studio is extensible. So is your operation.
Beyond the Site Editor, specialized apps connect operational data and work. They apply the Studio platform to the storefront context.
Multi-site
20 Latam sites.
4 templates.
Electrolux feeds its entire Latam operation from a single mother repository: corporate standards locked in the design system, local teams with autonomy — and governance — over what's theirs.
20 Latam sites from one mother repository
4 templates — standard locked in the design system
100% of enterprise clients operate multi-site this way
Straight questions
Before building your storefront
Storefront is the offering for building and operating websites and apps. Studio is the horizontal platform for connecting context, organizing work, and building MCP Apps. The Site Editor is one of those apps, used to manage storefront content.
Blocks connects typed inputs in code to content and configuration versioned in your repository. The framework resolves that data for your website implementation to render; the Site Editor gives people a visual interface for working with it.
You choose the implementation and integrations you need. Blocks has integrations for platforms including Shopify, VTEX, and Wake; the templates and docs show how to connect your project.
Changes live on a working branch. The Site Editor can open a pull request for review or publish through its merge workflow. Your project's deployment integration delivers the approved content. Review diffs, validation, and previews before publication.
Blocks and Studio are open source. You keep your website code and content in your Git repository. Managed hosting, support, and operation services have their own plans and scopes.
See what your storefront could do better.
389 checks, no install, in 2 minutes. Or talk to us.