Free diagnostic · trusted by +200 e-commerce brands
Fix 400 problems on your site today
- Funnel42/100
- Technical46/100
- Data & Tagging60/100
- Acquisition67/100
- Retention75/100
Overall score
58 → 84
in production at leading e-commerce brands
What people say after seeing the report
I was grinning ear to ear, because we had already spotted all of it, we just didn't know what to do next... you brought a really meaningful perspective on the next steps.
We were going down a very shallow path, and you showed us there's a much deeper one. Loved it.
01
The diagnostic reads your store end to end
Real speed, SEO, accessibility, analytics, reputation, and AI presence. Every check comes with its source and method, no black box.
your-store.com
Diagnostic
Demand is healthy.
Conversion isn't.
your-store.com
Plan
Fix duplicate metadata
Technical SEO
Reduce mobile LCP
Speed· in progress
Unblock AI crawlers
AI Visibility
Respond to open complaints
Reputation
Automate abandoned cart
Retention
5 of 23 completed
58 → 61
02
A plan ranked by revenue impact
Every issue becomes an action with impact points. What moves revenue comes first; the rest waits its turn.
03
The agents fix it.
You just approve.
Every action becomes a task the agents pick up. You watch it move from queued, to review, to live on your store.
Tasks
Update PDP hero banner
Generate alt-text for 84 hero images
Fix LCP regression on PDP
LCP mobile da PDP está em 4,2s
Defer analytics script
Add Product schema to 412 PDPs
Schema validation · 1,892 PDPs
Rerank /promocoes (+8% GMV)
Alt-text for 84 hero images
Update sale banner on PLP
Update homepage hero
Schema validation · 1,892 PDPs
Update sale banner on PLP
Deco
Rafael0 dev hours · 0 meetings · 1 approval: yours
It's a speed of execution nobody is used to, and it's enabling more than just moving from one agency to another: the estimate of work, of effort, changes completely.
389 checks,
in every corner of your store
- Clear value proposition above the fold
- Prominent, persistent search in the header
- Category filters with clear state
- Technical specs on the product page
- Visible ratings with review count
- Usable mega-menu with clear hierarchy
- Images with alt text
- Buttons and links with accessible names
- Form fields with labels
- Color contrast meeting WCAG AA
- Selects with accessible names
- No conflicting labels in forms
- AI crawler access governed in robots.txt
- Main content available in raw HTML
- Semantic HTML structuring content
- Headings in question format
- Direct answer near the top of the page
- Extractable blocks: tables, steps, FAQ
- Valid robots.txt referencing the sitemap
- Valid XML sitemap within limits
- No stale URLs in the sitemap
- No critical paths blocked
- Indexable pages with internal links
- No Crawl-delay throttling crawling
- LCP within target, in lab and field
- CLS with no perceptible layout shift
- INP responsive to interaction
- TTFB within target
- No render-blocking resources
- Total Blocking Time within target
- GA4 firing exactly once per page
- Complete funnel in order through purchase
- purchase with unique transaction_id
- Complete item parameters
- No duplicate purchase on refresh
- Consent Mode controlling storages
- Apex redirecting to the canonical host
- HTTP→HTTPS with permanent 301
- No redirect loops or long chains
- Valid TLS certificate with full chain
- Redirects preserving the original path
- A single host serving 200
- HTTPS on all routes
- HSTS with max-age of 1 year or more
- Non-permissive Content-Security-Policy
- Clickjacking protection
- Restrictive Referrer-Policy
- Permissions-Policy for sensitive APIs
- Title present, unique, and the right length
- Meta description present and unique
- Exactly one H1 per page
- Title different from H1
- No pages with duplicate metadata
- Lengths that don't truncate in search results
- Healthy cohort retention curve
- Abandoned cart automation active
- Automated welcome and post-purchase flows
- DMARC, SPF, and DKIM present
- Time-to-second-purchase within expected range
- Churn monitored and under control
- No thin content on key pages
- No duplicate content across pages
- Reading level appropriate for the audience
- No keyword stuffing
- Dates visible on editorial content
- Content kept fresh
- Healthy revenue ABC curve
- Complete attributes: size, color, material
- AOV decomposed and monitored
- Competitive assortment vs competitors
- Accessible entry-level price point
- Structured cross-sells and bundles
- Mobile vs desktop conversion within expected range
- view_item → add_to_cart at benchmark
- Brand term CTR not collapsed
- Branded vs non-branded balance in organic
- Pixels reconciling with media spend
- Legitimate crawlers not blocked by WAF
- Valid lang attribute in HTML
- hreflang with reciprocal return
- x-default present in the set
- No hreflang for noindex pages
- Valid ISO language and region codes
- No hreflang for broken URLs
- Competitive shipping cost
- Competitive delivery speed
- Well-calibrated free shipping threshold
- Inventory synced across channels
- Accurate order tracking
- Clear and accessible return policy
The complete analysis of your store and your team
We analyze store performance and your team's real velocity: where things stall, and how long it takes from decision to result.
What needs to be done
Team pace
activity over the last 16 weeks
Your metrics
See your performance
over time.
Every approved fix updates your report. Watch the score climb in real time.
Overall score
58 → 84
Checks passed
by domain
Mobile speed
goal ≤ 2.5s
AI visibility
9 → 27
Reclame Aqui
6.1 → 8.4
More domains
passed
Generate now, at no cost, the report with public data from your store.
minhaloja.com.br
Complete
Frequently asked questions
The public diagnostic is free: it reads open signals from your store, no credit card needed. The full report, with all 389 checks and their connected sources, is the paid product, unlocked inside the report.
Nothing to install. No tag, no pixel, no admin access. Just your store's public URL.
deco's agents. Every action in the plan becomes a task: one agent writes the fix, another reviews and tests it. You watch everything move on the board.
No. Every fix goes through automatic review and QA, and only ships after your approval. You can approve, reject, or request changes. The final call is always yours.
From named public sources listed in the report, such as Chrome UX Report, SEMrush, SimilarWeb, and Reclame Aqui.
The public diagnostic only reads signals already visible on the web. The full report, with its connected sources, is private: only people with the link can see it. Every number comes with its source and method, no black box, no judgment.
The public diagnostic works with any live store. For the full report, we currently connect with VTEX; other platforms are on the way.
About 60 seconds for stores already analyzed; new reports go through human review and are delivered by email.