Service · continuous operation
Your brand already spends millions operating its digital experience. We make it pay off.
AI agents and senior engineers operating your site and app 24/7. Paid on results, not by the hour.
Commerce is a loop: observe, fix, measure, repeat. Today it runs on tickets and takes weeks.
The problem
The same improvement, two models.
≈ 7 weeks per improvement. Then the loop starts over from zero.
≈ 2 days and the loop keeps running.
The solution
The deco loop: software that operates software.
01
Observe
Pages, funnels, errors, SEO and catalog, without waiting for a ticket.
02
Reason
Why does this PDP get traffic and not sell?
03
Generate
Code, content, tests and monitors.
04
Validate
Tests, visual QA, brand rules and performance.
05
Act
Automatic, with approval, or blocked. You decide.
06
Measure
Revenue and conversion, by A/B in production.
07
Learn
Every cycle makes the next one smarter.
∞
Every improvement makes the next cycle smarter.
You've spent a Black Friday refreshing the status page at 3 a.m. We've spent four at 99.9% availability, with nobody on your team awake.
Governance
You set the rules. The loop obeys.
What's automatic, what needs approval and what's off-limits: your rules. With an audit trail, previews and one-click rollback.
And who operates alongside you: Forward Deployed Engineers, senior engineers inside your codebase from kickoff to Black Friday.
Nothing touches your checkout without one of your humans saying yes.
Straight questions
The questions everyone asks
No. An agency waits for a brief and delivers a project. deco runs loops against business goals and gets paid on results.
No. We execute in production and answer for measured impact.
No. Your team sets goals, priorities and approvals, and the grunt work becomes software.
Inside your rules, yes: approval by criticality, permissions, audit trail, tests, monitoring and rollback.
Every workstream starts with a goal and a baseline, measured by A/B tests on live traffic. That's how the PLP agent generated +10% revenue at Farm, and our variable fee depends on that number.
See what the operation would fix first in your store.
389 checks, no install, in 2 minutes. Or talk to us.